2025 White Paper on the Medical Aesthetics Industry in South Korea: Official Data from the Ministry of Health and Welfare of South Korea × Microscopic Analysis from the Perspective of the BeautsGO Platform

Published by the Ministry of Health and Welfare of South Korea · Industrial Research Institute on April 24, 2026

A comprehensive analysis of the data on foreign patients seeking medical treatment in South Korea in 2025

Statistics on foreign patients seeking medical treatment in South Korea released by the Ministry of Health and Welfare on April 24, 2025, show that a total of 2,011,822 people came to South Korea for medical treatment throughout the year (with a total of 2.72 million visits), exceeding the 2-million mark for the first time and setting a new historical high for three consecutive years. This represents the highest record since the start of these statistics in 2009.

This report draws on official data from South Korea’s Ministry of Health and Welfare and supplements it with a micro-level analysis conducted by the BeautsGO platform. We selected de-identified data from 8% of the users (approximately 52,000 users, representing 8% of the 610,000 Chinese tourists who travel to South Korea) to use as a sample for the analysis. The analysis was conducted in dimensions such as transaction items, locations of hospitals, and distribution of visitors.

The analysis is presented below from six dimensions: overall trends, country composition, medical specialties, medical institutions, regional distribution, and economic impacts.

I. Overall trend: A three-level leap in three years, followed by a strong rebound after the pandemic

Since statistics began in 2009, South Korea’s market for foreign patients has gone through a complete cycle of “steady growth → sudden decline due to the pandemic → V-shaped recovery.” In 2020, the number of foreign patients dropped sharply to 120,000 due to the COVID-19 pandemic; by 2023, it had rebounded to 610,000, and in 2024 it exceeded 1 million, reaching 1.17 million. In 2025, the number doubled again to 2.01 million—showing “exponential” growth for three consecutive years.

Number of foreign patients and their year-on-year growth rates from 2009 to 2025

Key milestones: In 2009, the industry began with only 60,000 participants; by 2019, this number had exceeded 5 million. In 2020, due to the pandemic, the number dropped sharply to 120,000. Starting from 2023, the number doubled annually, and by 2025, it had reached 2.72 million per year. To date, a total of 7.06 million foreign patients have received medical treatment in this industry.


II. Country composition: For the first time, China topped the list, while the pattern was dominated by three East Asian countries.

Patients from 201 different countries came to South Korea, and the top ten source countries (China, Japan, Taiwan, the United States, Thailand, Singapore, Mongolia, Canada, Vietnam, Indonesia) accounted for nearly 90% of the total. The most significant change was that China surpassed Japan for the first time and ranked first, while both China and Taiwan saw growth rates exceeding 120%.

Country breakdown in 2025 – Top 10 countries (%)

China: 30.8%; Japan: 29.8%; Taiwan: 9.2%; United States: 8.6%; Thailand: 2.9%; Singapore: 2.1%; Mongolia: 1.8%; Canada: 1.2%; Vietnam: 1.1%; Indonesia: 1.1%; Others: 11.4%

Key observations

The number of patients in China increased significantly, rising from approximately 260,000 to 619,000 (30.8%), representing a growth rate of 137.5%. For the first time, China surpassed Japan, which had long held the leading position. Japan had 600,000 patients (29.8%), with a difference of only 19,000 patients compared to China, indicating a very narrow gap between the two countries. Taiwan ranked third with 186,000 patients (9.2%), showing a growth rate of 122.5%. Together, China and Japan accounted for 60.6% of the total number of patients. Including Taiwan, the three East Asian regions together accounted for nearly 70%, demonstrating a highly concentrated distribution.

Regional differences

Regional clusters Represent the country Main characteristics
East Asia China, Japan, Taiwan Focusing primarily on cosmetic medical treatments, this sector has seen rapid growth.
North America United States (173,000), Canada Reaching a new high since 2009, with a focus on medical examinations and Dental services
Southeast Asia Thailand, Vietnam K-Beauty drives growth
Russia/Central Asia Russia (20,000), Kazakhstan (15,000) The growth rate was relatively slow, with a shift from internal medicine to Dermatology.

It is worth noting that there has been a fundamental change in the structure of medical specialties in Russia: whereas internal medicine and general check-ups used to be the most popular categories, in 2025 Dermatology for the first time ranked first (with 5,641 patients). Kazakhstan, on the other hand, maintained its traditional distribution (internal medicine: 7,741 patients > general check-ups: 5,416 patients > Dermatology: 1,736 patients), and its growth rate of only 4.9% was the lowest among the top 15 countries.


III. Department of consultation: Dermatology stands out prominently, with cosmetic medical treatments accounting for 70% of the total.

The subject structure shows a clear bias: Dermatology and plastic surgery together account for 74.1% of the total number of consultations. South Korea’s image in the field of medical tourism has shifted significantly, from being perceived as a “comprehensive medical destination” to being known as a “K-Beauty medical center”.

Number of patients in major treatment areas (in ten thousand people)

Year-on-year growth rates (%) for various categories from 2024 to 2025

Deeper meaning

Dermatology far surpassed the others, with 1.313 million patients (62.9%) seeking treatment in this field – this means that more than 6 out of every 10 foreign patients who travel to South Korea do so for cosmetic dermatological procedures. Plastic surgery came in second, with 233,000 patients (11.2%), followed by general internal medicine, which ranked third with 192,000 patients (9.2%).

The ranking based on growth rates is different: Dental emerged as a dark horse with a growth rate of 79.0%. In particular, the number of patients visiting dental clinics increased by a staggering 128.9% year-on-year – this indicates that Dental medical tourism is becoming an emerging growth area. This may be related to high-value services such as orthodontics and dental implants, which cater to the purchasing power of the middle class in China and Southeast Asia.


IV. Composition of medical institutions: Clinics play a leading role, while large hospitals adopt a “zero-cost” model.

87.7% of the patients sought treatment at primary medical institutions (i.e., outpatient clinics), rather than large general hospitals. This directly refutes the concern that “foreign patients will deplete the country’s medical resources.”

Key facts: The occupancy rates of beds for foreign patients in advanced general hospitals and general hospitals are both less than 1% (0.51% and 0.37% respectively), which is significantly lower than the legal limits (5% and 8%). This indicates that the impact of medical tourism to South Korea on the local healthcare system is virtually negligible.


V. Regional distribution: Seoul dominates 87.2%, while Busan and Jeju show significant growth.

The geographical distribution is highly concentrated in Seoul: 1.76 million patients are located in Seoul, accounting for a staggering 87.2% of the total. This is directly related to the fact that 62.5% of all certified medical institutions for foreign patients (a total of 2,555) are located in Seoul.

Regional Distribution (%)

Seoul: 87.2% (1.76 million); Busan: 3.8%; Gyeonggi: 2.7%; Jeju: 2.3%; Incheon: 1.3%; Others: 2.7%

Key points of regional analysis

Seoul’s Gangnam District is home to a large number of Dermatology and plastic surgery clinics. Coupled with the convenient transportation links between Incheon Airport and Seoul, as well as the shopping areas in Myeongdong and Gangnam, this region has formed an integrated service chain of “airport – shopping – medical aesthetics”. Busan and Jeju emerged as the two standout areas outside the capital region, with growth rates of 151.5% and 114.7%, respectively. Busan benefited significantly from the close proximity of its location to western Japan (Fukuoka, Osaka), attracting many tourists from these areas; Jeju, on the other hand, drew Chinese visitors thanks to its visa-free policy and its resort atmosphere. Although their contribution was relatively small, Gyeonggi (2.7%) and Incheon (1.3%) also played a role in supporting the overall development of the region outside the capital area.


VI. Economic Impact: Medical treatment and associated expenses amount to 12.5 trillion won, generating an additional impact of 22.8 trillion won.

According to estimates by the Korea Institute of Industrial Economics, the total medical tourism expenditure of foreign patients and their accompanying persons in South Korea amounted to 12.5 trillion won (approximately 9 billion US dollars), of which 3.3 trillion won were spent solely on medical treatment. Furthermore, the resulting production-induced effects totaled an astonishing 22.8 trillion won (about 16 billion US dollars).

Economic structure characteristics: Medical expenditures account for only 26% of the total spending (3.3/12.5), which means that for every 1 yuan spent by foreign patients on medical treatment, they will also spend an additional 3 yuan on shopping, accommodation, dining, and other related activities. This composite consumption model of “medical treatment + tourism + shopping” is precisely the core logic behind South Korea’s government’s efforts to promote the “medical tourism” industry.


VII. Analysis of Growth Drivers

Jeong Eun-yeong, Director of the Industrial Policy Bureau at South Korea’s Ministry of Health and Welfare, attributed the explosive growth expected in 2025 to four key driving forces:

Firstly, there is the visa-free policy for Chinese group tourists. The implementation of this policy for Chinese group visitors starting at the end of 2024 directly led to a 137.5% increase in the number of Chinese patients seeking medical treatment; this represents the single most significant factor contributing to this change.

Secondly, there is the VAT refund policy for cosmetic/plastic surgery services. Starting from 2025, foreign patients who receive cosmetic or plastic surgery at designated medical institutions will be eligible to apply for a 10% VAT refund, which is equivalent to a 10% discount in actual terms. This offers significant appeal to Chinese and Southeast Asian customers who are particularly sensitive to prices. In 2024, a total of 1.01 million VAT refunds amounting to 95.5 billion Korean won were issued.

Thirdly, there is the spread of K-Beauty and Korean cultural content. For the first time, South Korean cosmetics ranked first in a survey of 19 countries participating in the “Biological and Health Industry Competition” (third place in 2023); in China and Singapore, the “awareness of South Korean cosmetics” ranked first, while in Taiwan and Thailand it ranked second. This has created a cognitive chain in which people first recognize the quality of South Korean cosmetics and then develop trust in Dermatology services provided by South Korea.

Fourth, after the pandemic, there will be a concentrated surge in tourism demand. The suppressed demand for medical tourism between Japan and South Korea, as well as between China and South Korea, is expected to explode in 2024-2025.


VIII. Risks and Concerns

Behind this booming data lies structural vulnerabilities as well:

Over-reliance on a single customer base in East Asia: China, Japan, and Taiwan together account for nearly 70% of the total market. If political relations between China and South Korea become strained or the visa-free policy is reversed, it will have an immediate negative impact on the overall market.

Excessive focus on cosmetic medicine: With Dermatology and plastic surgery accounting for 74%, this trend deviates from the image of South Korea as a “medical powerhouse” in high-end medical fields such as critical care, oncology, and cardiovascular diseases, and may undermine the country’s international competitiveness in these serious medical areas.

The polarized structure of Seoul: A concentration rate of 87.2% means that regional balanced development is virtually non-existent, and local medical institutions find it extremely difficult to share in the benefits of growth.

The growth rates in Russia and Central Asia have slowed significantly: Russia’s growth rate of 21.9% and Kazakhstan’s of 4.9% are far below the average level, indicating that the traditional source of patients for intensive care medicine may be shifting to other countries such as Turkey and India.


IX. BeautsGO Platform: Ranking of Completed Projects

In 2025, the transactions on the BeautsGO platform mainly focused on two main areas: photothermal treatments (HIFU + Thermage + Ulthrea) and minimally invasive cosmetic procedures (Hydrofiller injections + Filler + Potenza).

Proportion of completed projects (%)

Observations based on platform data

The HIFU ranked first with a share of 25.1%, followed by hyaluronic acid injections with 20.4%, Filler with 10.0%, Potenza with 8.3%, and botulinum toxin with 5.1%. Photothermal treatments accounted for a total of 33%, while minimally invasive cosmetic procedures accounted for 38%; these two main categories together accounted for 71% of all transactions. This distribution is consistent with official data, which show that Dermatology treatments account for 62.9% and plastic surgery treatments account for 11.2% – photothermal anti-aging treatments indeed exhibit a significant concentration in the consumer behavior of Chinese patients who seek medical beauty treatments in South Korea.


X. BeautsGO Platform: Based on the location of the hospitals in South Korea

Based on the access history on the BeautsGO platform, the user access distribution is analyzed and categorized according to the geographical location of the hospitals in South Korea (with precise address classification).

Proportion of visits to various commercial districts in South Korea (%)

Observations based on platform data

Among the hospitals visited by BeautsGO users, Gangnam District accounted for a staggering 47.85%, followed closely by Sinsa (9.93%), Cheongdam (8.91%), Myeongdong (7.27%), and Apgujeong (6.03%) — together, these areas represent approximately 90% of Seoul’s segmented market areas, which is highly consistent with the official figure of 87.2% for Seoul. Jeju accounted for 5.21%, significantly higher than the official rate of 2.3%, confirming the industry trend of “Jeju’s rise outside the capital region, with an increase of 114.7%”; in contrast, Busan’s share was only 1.85%, lower than the official figure of 3.8% — this indicates that BeautsGO’s user base consists predominantly of users from mainland China, while Busan’s main customer group comes from western Japan.


XI. BeautsGO Platform: Ranking based on the location of visitors

Based on the location of IP ownership, the Chinese mainland constitutes the absolute majority of BeautsGO’s users, and the internal distribution follows a typical pattern of “coastal areas taking the lead, with inland regions following suit.”

Observations based on platform data

Among the users of BeautsGO, 79.4% come from Mainland China, 8.4% from South Korea, and 6.5% from Hong Kong, Macao, and Taiwan. Within Mainland China, the top five provinces in terms of user distribution are Guangdong (13.9%), Shanghai (12.6%), Beijing (11.1%), Zhejiang (10.1%), and Jiangsu (9.1%), accounting for a total of 56.8% – a pattern that clearly reflects the dominance of coastal regions.


XII. BeautsGO Platform: Top 10 Hospitals with the Most Transactions

The BeautsGO platform features a high concentration of transactions, with the top 10 hospitals accounting for nearly half of all transactions.

Top 10 hospitals with the highest transaction volumes (% of total)

Observations based on platform data

The top 10 hospitals contributed a total of 52.1% to the total transactions, indicating a significant concentration in this area. All 10 hospitals are Dermatology clinics or medium-sized plastic surgery centers, which is highly consistent with the official data showing that “grassroots clinics account for 87.7%” of such cases. The sample data from this platform reflects the overall trend that Chinese patients seeking medical beauty treatments in South Korea tend to prefer minor cosmetic procedures and medium-sized specialized institutions.


XIII. BeautsGO Platform: Other Key Indicators

The following indicators reflect the entire decision-making process of users, from learning about BeautsGO to completing a transaction in South Korea.

Observations based on platform data

Users of BeautsGO are extremely cautious when making their decisions – on average, they browse information about 12 different hospitals before finalizing their choice, and 38.5% of the customers who complete a transaction have viewed information about more than 10 hospitals. With a decision-making cycle of 23 days, it means that most users take between 3 and 4 weeks to go from initially learning about the options available to finally making a purchase.


In summary

According to official data from South Korea’s Ministry of Health and Welfare, the target of 2 million patients by 2025 signifies that South Korea has officially joined the ranks of Asian countries serving as medical tourism destinations. However, what the data actually reveals is that this achievement is not the result of a “comprehensive victory in medical capabilities,” but rather the combined effect of three factors: K-beauty, China’s visa-free policy for certain nationals, and VAT refunds.

According to data from the BeautsGO platform, Chinese patients seeking medical beauty treatments in South Korea follow a regional pattern characterized by “the coastal first-tier cities taking the lead, with the new first-tier cities following closely behind,” as well as a concentration of treatments that consist mainly of HIFU and minor medical beauty procedures. At the regional level, Jeju Island exhibits significantly higher penetration than the industry average, reflecting the trend of “the rise of non-capital areas” within the industry. Users are very cautious in their decision-making process (on average, they visit 12 hospitals before making a decision, and the decision-making cycle takes 23 days), and the characteristics of cross-border medical beauty services—low repeat purchases but high average transaction values—are also very evident.

In the future, it will be necessary to move from “quantitative change” to “qualitative change” – while maintaining the overall volume, achieving diversification of customer sources, balance in service categories, and distribution across different regions will be the key factors determining whether South Korea’s medical tourism industry can retain its position as the number one in Asia.

Data source

Ministry of Health and Welfare of South Korea, “Performance in Attracting Foreign Patients in 2025” (released on April 24, 2026)

Analysis of the Economic Impacts of Attracting Foreign Patients in 2025 by the Korea Institute of Industrial Economics

Data on the number of users using the BeautsGO platform throughout 2025 (anonymized data from the platform; sample size: approximately 52,000 users)

Reference links: South Korea’s official news website (Chinese), BeautsGO official platform

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