To be honest, when considering flying to Seoul for cosmetic procedures, what scared me the most wasn’t the surgical risks, but rather the possibility of being treated like a tourist and overcharged. The first two times, I carefully chose clinics in the Gangnam area, only to be offered either overly expensive “customized packages” or additional “foreign language service fees” amounting to 30%. It wasn’t until a Taiwanese sister who had lived in South Korea for eight years sent me a detailed price list from SHINE-BOM Dermatology Clinic that I finally decided to book my flight.
SHINE-BOM is not located in Gangnam or Myeongdong, but on the 3rd floor of a unassuming modern building on Olympic-ro in Songpa District, Seoul. This area is home to the Olympic venues and the Lotte World Tower. Local South Koreans often stop by after work for skin treatments, and the price list is clearly displayed on the wall – foreigners pay the same rates as locals. This time, I have compiled the prices of 8 treatments in each of the two main categories (phototherapy and injections), along with the address, opening hours, and information about popular treatments, to provide a comprehensive reference for anyone looking to avoid the common pitfalls associated with tourist areas.
I. 📍 Basic Information about SHINE-BOM Dermatology
| Project content | Clinic Information |
|---|---|
| Name of the clinic | SHINE-BOM Dermatology (사인봄 클리닉 / Shinebom Clinic) |
| Chinese address | 310, 3rd Floor, Hyundai Tower, 293-19 Olympic-ro, Songpa-gu, Seoul |
| Opening hours | Monday / Tuesday / Thursday / Friday: 09:00–20:00 Wednesday: 09:00–18:30 Saturday: 10:00–16:00 Sunday: Closed |
| Main target audience | Local residents of Songpa District, office workers living near the Olympic Park, and repeat customers in the medical beauty industry |
The clinic is located near the Sports Complex Station on Subway Line 2. It takes approximately 1 hour to get there from Incheon Airport by taking the airport express train and then transferring to the subway. It’s important to note that the clinic closes 1.5 hours earlier on Wednesdays. The first time I visited was on a Wednesday evening at 9 o’clock, and I happened to catch an opening time. It is recommended to confirm in advance the latest consultation time of the director on the day of your appointment.
II. SHINE-BOM Dermatology Service Price List (Up-to-Date 2026)
💰 SHINE-BOM Price List for 8 Photoelectronic Products (Up-to-Date 2026)
| Project: Korean-Chinese-English Comparison | Specifications | Korean won price |
|---|---|---|
| Potenza RFGenius RF / Gold RF | 1 session (including the cost of the probe) | ₩350,000 |
| Agnes Acne Laser Treatment / Agnes / Agnes | Once | ₩350,000 |
| Fractional Laser / Fractional laser technology | Once | ₩300,000 |
| GentleMax Pro for removing red veins / GentleMax | Once | ₩400,000 |
| American version of Ulthera / Ulthera | 100 instances | ₩450,000 |
| Thermage FLX 600 / Thermage | 600 instances | ₩2,700,000 |
| Thermage Eye for the eyes / Eye Thermage | 225 times | ₩1,300,000 |
| 3D Titanium Tightening Ti Lift / 3D Titanium | 40 kj | ₩700,000 |
Optoelectronic treatments are SHINE-BOM’s forte. The US version of the ultrasonic radiofrequency treatment costs ₩450,000 for 100 sessions, while in Gangnam, this price starts at least from ₩700,000. The Thermage treatment costs ₩2,700,000 for 600 sessions, which is 30–40% cheaper than the prices offered by chain clinics in Gangnam. In both cases, the FLX fourth-generation probes are used, and the products are genuine original goods whose barcodes can be scanned on-site for verification. The 3D Titanium Tightening Treatment (a local alternative to Thermage in South Korea) costs only ₩700,000 for 40kj of treatment. Girls with limited budgets who still want to undergo radiofrequency treatment can start with this option.
💉 SHINE-BOM Injection Treatment Price List (2026 Latest Version)
table
| Project | Specifications | Korean won price |
|---|---|---|
| Botox for the Forehead | Korean-made/d Imported Dysport | ₩50,000 / ₩100,000 |
| shine injection (dermal botulinum toxin + hyaluronic acid therapy) | Korean-made / Imported | ₩220,000 / ₩440,000 |
| 1 centum core of Filler (standard type) | Manufactured in South Korea / Imported from South Korea | ₩300,000 / ₩420,000 |
| 1 centum core of Juvederm | Import | ₩490,000 |
| Bombom Liposuction Needle, 1 centum core | Not American fat | ₩150,000 |
| Rejuran PN | 2cc / 4cc | ₩400,000 / ₩700,000 |
| Juvelook Hydrating Treatment with 5cc of centum core glow agent | 1 bottle | ₩550,000 |
| DongAn Center Introduction Sculptra / 스컬프트라 | 1 bottle, 10 cc each | ₩1,000,000 |
What surprised me the most about injectable treatments was the price of Korean-produced botulinum toxin for the Forehead – it was only 950,000 won, a price that is simply unavailable in Taiwan, where the cost in the Myeongdong area starts at at least 980,000 won. The “shine” injection is SHINE-BOM’s signature treatment, combining botulinum toxin with hyaluronic acid injections in a single procedure. The Korean version of this treatment costs 922,000 won, and the results last longer than those achieved with hyaluronic acid injections alone. The Rejuran PN 2-centum core package also costs 400,000 won, which is approximately 70% of the market price. When combined with the American version of ultrasonic facial therapy, the overall value of this treatment package is significantly increased.
🔬 In-depth analysis of key projects: How do locals make their choices?
Thermage 600 vs. 3D Titanium Tightening 40kj
Many people find it difficult to decide which option to choose. Simply put, Thermage is the gold standard developed by the American company Solta; its results are stable and can last for 1.5 to 2 years, but the cost is relatively high. On the other hand, 3D Titanium Tightening is a radiofrequency treatment developed in South Korea. Its mechanism is similar, but the energy distribution is more gentle, and the price is only 25% of that of Thermage.
Director SHINE-BOM suggests that for those under 35 years old whose skin has not yet shown obvious signs of relaxation, 3D titanium tightening procedures are sufficient for daily skincare needs; for those over 35 or who have already noticed a blurred jawline, it is recommended to undergo Thermage treatment in one go.
Botox for the Forehead: Korean-made vs. Imported
Korean-made products cost ₩50,000, while imported products cost ₩100,000 – the price difference is twice as much. I have actually conducted two comparisons myself. Korean-made products take a slightly longer time to take effect (4–7 days), but the duration of their effect is roughly the same as that of imported products (about 4 months). For those who are sensitive to budget considerations, Korean-made products are more than sufficient. If it is your first time getting this treatment, or if you have high requirements for the naturalness of your expressions, you may consider imported Dysport; it spreads more evenly and results in more natural and less stiff expressions.
Rejuran PN (Rejuran Healer)
This is a hyaluronic acid injection containing salmon DNA (PN/PDRN), which focuses on repairing the skin barrier rather than simply providing hydration. It is particularly suitable for sensitive skin, damaged skin, and post-surgical recovery. The 2cc package of SHINE-BOM is available for only ₩400,000, and after just one treatment, you can immediately notice a reduction in redness and the narrowing of Pores. It is recommended to receive 3 treatments spaced 4 weeks apart for a complete course of treatment.
DongAn Center Introduction Sculptra
It contains Poly-L-Lactic Acid (PLLA), and after injection, it gradually stimulates the proliferation of natural Collagen, with effects lasting for over 2 years. The price of ⩱1,000,000 may seem high, but when spread over a 2-year period, it is actually more cost-effective than undergoing 2–3 SWOMAN treatments per year. Director SHINE-BOM specifically emphasizes that the DongAn Center Introduction treatment needs to be administered 2–3 times at intervals of 4–6 weeks in order to see complete results; do not be misled by claims of immediate effects.
For a more comprehensive and detailed price list, you can download the BeautsGO app to view it.
III. Comparison of prices for the same service between SWOMAN Dermatology Songpa and Gangnam Chain: SHINE-BOM Dermatology Songpa vs Gangnam Chain
| Project | SHINE-BOM Songpa | Average price of Gangnam chain stores | Savings ratio |
|---|---|---|---|
| 100 sessions of the American version of ultrasonic radiofrequency treatment | ₩450,000 | ₩700,000 – 900,000 | Approximately 35–50% |
| Thermage 600 emission | ₩2,700,000 | ₩3,500,000 – 4,500,000 | Approximately 25–40% |
| Korean-made Forehead Botox | ₩50,000 | ₩80,000 – 120,000 | Approximately 40–60% |
| 1 centum core of Filler, imported version | ₩420,000 | ₩550,000 – 650,000 | Approximately 25–35% |
| Rejuran PN 2 centum core | ₩400,000 | ₩550,000 – 700,000 | Approximately 30–40% |
| DongAn Center Introduction 10cc needle | ₩1,000,000 | ₩1,300,000 – 1,600,000 | Approximately 25–40% |
It is noted in small print at the bottom of the price list: An additional 10% surcharge will be applied. I have specifically verified that this health insurance tax is mandatory according to South Korean regulations. Many clinics in Gangnam directly display the price including tax, so although the prices listed by SHINE-BOM may seem higher, in reality, the final cost is still 20–30% lower than that in Gangnam after adding the tax. It is recommended to confirm the final amount again before checking out to avoid discovering at the counter that an additional tax is required.
IV. Frequently Asked Questions about SHINE-BOM Dermatology
Q: What is the most convenient way to get to SHINE-BOM from Incheon Airport?
A: Take the AREX airport express to Seoul Station, then transfer to the subway Line 2 and get off at the Comprehensive Sports Stadium Station. It takes about 8 minutes to walk from there to the Hyundai Tower. The total travel time is approximately 90 minutes. Taking a taxi from the airport costs around ₩70,000, while taking a vehicle in the city area costs approximately ₩15,000–20,000.
Q: Why is the business only open until 18:30 on Wednesday? Is it because the director is not available?
A: Wednesday is the day when the dean attends regular further education sessions, so outpatient services are usually concluded earlier in the afternoon for academic exchanges. There are still doctors on duty on-site, but high-value treatments such as Thermage and DongAn Center Introduction procedures are mostly scheduled on other weekdays. It is recommended to avoid scheduling major treatment sessions on Wednesdays.
Q: Can payments be made in RMB or Taiwanese dollars on-site?
A: No. Only cash in Korean won or international credit cards are accepted. It is recommended to exchange Korean won at the airport or in the city center; using an overseas credit card that charges no fees is the most cost-effective option. All amounts displayed at checkout include taxes. You can apply for a tax refund if your purchase total exceeds KRW 300,000.
Q: What should I bring on my first visit? What if I don’t understand the language?
A: Bring your passport and a list of the skincare products you use regularly (for the doctor’s assessment), as well as a list of acidic products that should be discontinued one week before the procedure. The clinic has basic Chinese communication capabilities; if you make an appointment through the platform, free Chinese interpretation services will be provided to ensure no language barriers throughout the process.
Q: Which one should I choose, Rejuran PN or Juvelook glow?
A: Rejuran is primarily designed to repair the skin barrier and is suitable for sensitive skin and damaged skin. Juvelook contains PDLLA microspheres, which can stimulate the production of Collagen and is ideal for those in their early middle age who wish to achieve structural rejuvenation. If you have sufficient budget, you can alternate the use of these two products for even better results.
Q: Can Thermage and Hydradermabrasion be performed on the same day?
A: It is not recommended to undergo these treatments on the same day. Thermage is a thermal therapy, and after the treatment, the skin will experience a redness and sensitivity period that lasts for 3–5 days. Performing hyaluronic acid injections too soon after Thermage may cause swelling. Dr. SHINE-BOM advises waiting at least one week after Thermage before getting hyaluronic acid injections, so that the skin’s barrier can stabilize before rehydrating the skin, which will result in better outcomes.
V. How to Make an Appointment at SHINE-BOM Dermatology
Method 1: The official BeautsGO APP (highly recommended)
This is ideal for those who don’t speak Korean, are visiting South Korea for the first time, or need to compare prices from multiple sources. iOS users can search for “BeautsGO” or its Chinese name “Bir Mei” in the App Store to download the app, while Android users can find and download it on Google Play.
Method 2: Official customer service WeChat account
WeChat ID: bicimei6
Method 3: WeChat Mini Programs
Simply scroll down on WeChat and search for the mini-program BeautsGO or its Chinese name, “Biru Mei”. There is no need to download it, and it doesn’t take up any memory space on your phone – it’s extremely convenient to use.
Method 4: WeChat Official Service Account
Search for the service account on WeChat and click “One-Click Appointment” in the lower left corner.
Method 5: Official website
Open your browser and visit directly: https://cn.beautsgo.com/
VI. SHINE-BOM Appointment / Pre- and Post-Surgery Precautions ⚠️
- It is recommended to make an appointment at least 5–7 days in advance. For major treatments such as Thermage and DongAn Center Introduction, due to the high demand during weekends, it is necessary to book two weeks in advance.
- Close early at 18:30 on Wednesdays and have no services on Sundays; please avoid making appointments during these two times.
- The first consultation is completely free. The director will provide customized recommendations based on the individual’s skin condition and will not force the purchase of any package treatments.
- At the location, payments can only be made in cash in Korean won or via international credit cards. Those who meet the required criteria can apply for a tax refund.
- The prices listed in the price sheet do not include a 10% surcharge, which will be added at the time of payment.
- If you usually use products containing acid A, retinol, or fruit acids for skincare, you should stop using them 3 days in advance.
- It is prohibited to consume alcohol within 24 hours before Thermage/Ulthera treatment; you must also arrive at the clinic without any makeup on the day of the procedure.
- Within 4 to 6 hours after an injection procedure, do not press on the area where the injection was administered and avoid applying makeup.
- Within one week, avoid saunas, steam baths, intense physical exercise, and hot yoga.
- Make sure your sunscreen has an SPF of 50+ or higher. During the recovery period, it is recommended to wear a wide-brimmed hat to protect yourself from ultraviolet rays.
- In South Korea, the indoor heating in winter tends to be quite dry. It is recommended to bring a small humidifier with you to the hotel to help restore your skin.
- If the skin shows abnormal redness or swelling for more than 3 days after the procedure, please contact the clinic or your insurance provider immediately for advice.
VII. Conclusion: Is it worth making a special trip to SHINE-BOM Dermatology? 💬
In one sentence, SHINE-BOM can be described as follows: It may not be the most luxuriously decorated clinic in Seoul, but it is certainly one of the most transparent and fair-priced options in its technical category. It offers a complete range of treatments, from the affordable Korean-made botulinum toxin at ₩50,000 to the top-of-the-line Thermage treatment at ₩2,700,000 – all available in one visit.
Located in Songpa District, it attracts a high proportion of local customers, so there is no additional cost due to tourist demand. Additionally, its proximity to the Olympic Park and Lotte World Tower means that visitors can easily go shopping or enjoy other activities after their treatment. For those who visit South Korea for a short period of 3 to 5 days, this schedule is extremely efficient.
Personally, I highly recommend choosing a combination package for the first treatment, as it is the most cost-effective option. For example, selecting 1 glow treatment (Thermage or Ulthera) + 1 injection treatment (Filler or DongAn Center Introduction injection) + regular Shine injections would total approximately ₩3,000,000–₩3,500,000, which is equivalent to the cost of just one Thermage treatment in Gangnam. If you return to South Korea in the future to undergo additional individual treatments, the savings accumulated over time would be enough to cover two more trips for medical beauty procedures.
📝 Disclaimer
This article is compiled based on the publicly available price list of SHINE-BOM Dermatology in 2026. The final fees shall be subject to the on-site quotes at the clinic. All treatments are non-health insurance-covered cosmetic procedures, and an additional 10% surcharge will be applied. The effects of cosmetic treatments vary from person to person; it is recommended to schedule a free consultation before making a decision. Please discuss your needs in detail with the director before selecting any treatment. The brand names and dosage information mentioned in this article are all taken from the official price list. In case of any price changes, no additional notice will be given.
