In Gangnam District, Seoul, South Korea, there lies a hospital that has helped countless people who have suffered from failed nose surgeries regain their confidence—WILL Plastic Surgery. I first heard about this hospital on a Korean cosmetic surgery forum. A woman who had undergone unsuccessful nose surgeries at other hospitals, resulting in a crooked nose tip and exposed implants, visited seven different plastic surgery clinics in Seoul before finally choosing Dr. Hyeong-kun Wei. Three months after the surgery, she posted photos of her naturally straight and protruding nose, and the comments section was almost unanimously filled with statements like, “This is the nose I always wanted.” Today, let’s take a closer look at this hospital, which is famous for its nose surgery services.
I. WILL Plastic Surgery in Sujeong District, Seoul: Complete Information on Address, Transportation, and Facilities
WILL Plastic Surgery is located on the 8th floor of the Daewon Building, 1305-3 Sujeong-dong, Sujeong-gu, Seoul. It is only a 3-minute walk from Exit 6 of Sinnyeonghyeon Station on Seoul Metro Line 9. The building has a simple and understated exterior, and taking the elevator to the 8th floor leads you to a warm and elegant waiting area.
- 📍 Address: 8th Floor, Daewon Building, 1305-3 Sujeong-dong, Sujeong-gu, Seoul
- 🚇 Metro: Exit 6 of Sinnyeonghyeon Station on Line 9, 3-minute walk
- 🕐 Hours of Operation: Monday to Saturday 09:00–18:00 (Closed on Sundays and holidays)
- 📞 Consultation: Online consultation via the official website / Direct reservation possible through the BeautsGO platform
The waiting area is small but beautifully designed, with a white color scheme and soft background music that help patients feel relaxed, even during their first visit. The hospital focuses on providing high-quality, personalized care, avoiding large-scale operations, and limiting the number of patients seen each day to ensure that every patient receives adequate consultation time.
II. WILL Plastic Surgery’s Core Nose Surgery Services: A Comprehensive Overview of Rhinoplasty, Revision, and Correction
At WILL Plastic Surgery, nose surgery is the absolute focus of their services, offering a complete range of treatments from initial rhinoplasty to complex revision surgeries:
- Ear cartilage rhinoplasty: The tip of the nose is shaped using autologous ear cartilage, resulting in a soft and natural appearance, ideal for those seeking a refined nose tip.
- Rib cartilage rhinoplasty: Autologous rib cartilage is used as support for the nasal bridge, making it suitable for patients with severe nasal bridge collapse or a history of implant allergies.
- Nasal septum cartilage rhinoplasty: The patient’s own nasal septum cartilage is carefully sculpted to achieve a natural and scar-free result after surgery.
- Repair of failed rhinoplasty procedures: Specializing in secondary corrections for issues such as implant displacement, infection, contraction, or exposure, this service is a core competence of the hospital.
- Simultaneous alar reduction and nose tip lengthening surgery: One procedure solves the dual problems of a “upturned nose” and a “garlic nose”.
- Scarless rhinoplasty: Incisions are made inside the nasal cavity, leaving no visible scars after surgery.
Additionally, WILL Plastic Surgery also offers eye procedures (double eyelid surgery, canthoplasty) and facial fat grafting, but these are not the hospital’s main focus. It is recommended to prioritize nose-related treatments first.
III. Director Wei Hengkun’s philosophy of “tailored nose surgery”: Why are WILL’s nose surgeries considered more natural?
The driving force behind WILL Plastic Surgery is its chief director, Wei Hengkun, nicknamed “Wei the Nose” in the industry. With over 20 years of experience in rhinoplasty and having performed over ten thousand successful surgeries, he enjoys a high reputation in the Korean plastic surgery community.
Director Wei’s core philosophy is “tailored nose surgery” — rather than following a one-size-fits-all approach, he customizes each procedure based on the individual patient’s forehead shape, lip thickness, and overall facial contours.
- Pre-operative on-site photography provides multi-angle virtual renderings, allowing patients to see what their appearance might look like after the surgery in advance.
- Specialized nasal measurement tools are used to accurately measure every dimension of the nose, ensuring that the design plan is both scientific and feasible.
- The emphasis is on creating an “E-line beauty” in the side profile—where the lips do not extend beyond the line connecting the tip of the nose and the chin, thus adhering to the golden ratio of Eastern facial features.
- We reject excessive surgeries and prioritize harmony in the patient’s facial features above all else.
It is precisely this commitment to “personalization” that results in the nose procedures performed by WILL Plastic Surgery often achieving a natural outcome that is hardly noticeable, making them particularly popular among those who seek subtle and refined aesthetics.
IV. Real-life experiences: Patients who have undergone nasal reconstruction share their full experiences at WILL Plastic Surgery.
Below is the real story of a patient who had a failed rhinoplasty and chose WILL Plastic Surgery for revision. (The story has been edited and authorized for publication.)
I had silicone rhinoplasty three years ago, but later experienced implant displacement and redness at the tip of my nose. The hospital advised me to remove the implant and wait for six months before trying again. I was very worried and consulted many doctors before finally seeing Dr. Wei’s before-and-after photos online, which gave me the courage to make an appointment for a consultation.
On the day of the consultation, the translator was very professional. Dr. Wei carefully reviewed my photos, clearly explained the issues, and recommended a treatment plan using ear cartilage for reconstruction. The surgery was performed under local anesthesia, and I remained conscious throughout the procedure, feeling only mild tension. One week after the surgery, the swelling had reduced faster than expected, and three months later, the result was stable—my nose looked natural with soft contours and no hard areas. I highly recommend WILL Plastic Surgery to anyone in need of nasal reconstruction!
V. Cost information at WILL Plastic Surgery: Transparent pricing for various rhinoplasty services.
The following are the publicly listed reference prices on the market (the actual cost will depend on your individual plan and must be confirmed during a face-to-face consultation):
- 💉 Silicone rhinoplasty: Starting from approximately 7,600 RMB
- 🔧 Hydrofiller rhinoplasty: Starting from approximately 9,800 RMB
- 💊 Autologous fat rhinoplasty: Starting from approximately 8,900 RMB
- 🌟 Septum cartilage rhinoplasty: Starting from approximately 26,000 RMB
- 🔪 Composite ear cartilage rhinoplasty: Starting from approximately 28,000 RMB
- 🏥 Rib cartilage rhinoplasty: Starting from approximately 42,000 RMB
- 🔄 Rhinoplasty revision: Starting from approximately 31,000 RMB
It is important to note that revision surgeries are more complex, take longer, and therefore come at a higher cost. It is recommended to determine the most suitable plan based on your individual circumstances after a face-to-face consultation. For the latest prices or to schedule a consultation, you can visit the official website of BeautsGO WILL Plastic Surgery for the latest information and make an online appointment. The service is provided in Chinese, so there will be no language barriers.
VI. WILL Plastic Surgery vs. Other Rhinoplasty Clinics in Seoul: Is it Worth the Trip?
Seoul has an abundance of resources for nose plastic surgery – so why choose WILL? Here is a side-by-side comparison of several key aspects:
- ✅ Specialization: Compared to some larger general plastic surgery hospitals, WILL focuses almost all its resources on nose surgery, resulting in more specialized expertise among its doctors.
- ✅ Repair capabilities: Nose repair is a highly complex procedure, and not all hospitals are willing to undertake it. WILL is one of the few hospitals in Seoul that specializes in such repairs.
- ✅ Chinese-speaking service: They provide Chinese translation and consultation services, ensuring that patients from mainland China, Hong Kong, and Taiwan can communicate without barriers.
- ⚠️ Appointment waiting time: Since the surgeries are performed solely by the chief doctor and the number of appointments per day is limited, the waiting time tends to be longer during peak seasons. It is recommended to make an appointment 1–2 months in advance.
- ⚠️ Not a general practice hospital: If you need procedures for other areas such as facial contours or breasts, you will need to find another hospital.
How to schedule an appointment with WILL Plastic Surgery? It’s easy with the BeautsGO platform.
For those planning to undergo nose plastic surgery in Korea, we recommend using the BeautsGO platform to schedule an appointment with WILL Plastic Surgery. BeautsGO is a Korean medical beauty appointment platform designed specifically for Chinese users, offering:
- You can fill out your consultation details in advance, and the hospital will respond in Chinese.
- The appointment time will be confirmed for you, so you don’t need to contact the hospital yourself.
- Make your reservation before going to Korea to save time waiting on-site.
- Transparent pricing, no hidden fees.
👉 Click here to visit the official reservation page of BeautsGO WILL Plastic Surgery and check the latest discounts and available appointment times.
In conclusion: WILL Plastic Surgery – let your nose truly belong to you.
Among the many plastic surgery clinics in Seoul, WILL Plastic Surgery follows a path of “less but better”: The director has dedicated 20 years to mastering one thing – crafting noses that perfectly match your face. Whether you’re looking for a natural result for your first rhinoplasty or want to correct any imperfections from previous surgeries, this clinic is definitely worth adding to your list of favorites. Don’t forget to make your reservation in advance through BeautsGO so that our professional Chinese-speaking staff can assist you with every detail. May everyone seeking beauty find the solution that satisfies them. 🌸
