Seoul Gangnam’s Three Wish Plastic Surgery Centers | In-depth Analysis of Director Hong Seong-jae’s Smile Lip Technique – Personal Experience in 2026

When it comes to plastic surgery in Korea, Gangnam District is always an unavoidable topic. In this “holy land of beauty,” there is a hospital renowned for its lip surgery—the Three Wishes Plastic Surgery Clinic Gangnam Branch. Thanks to the excellent skills and positive reputation of Director Hong Seong-jae, it has quietly gained a loyal following among professionals in the field.

I’m just an ordinary girl who loves beauty. My lips have always been thin, and the corners of my mouth droop a bit, making me look less approachable when I smile. After reading countless guides, I decided to fly to Seoul and try the legendary smile lip surgery. Today, I’ll share my full experience at Three Wishes, hoping it can be helpful to other girls with similar concerns.

1. Basic information about Three Wishes Plastic Surgery Clinic Gangnam: Location, environment, and transportation

The Three Wishes Plastic Surgery Clinic Gangnam Branch is located on the 6th floor of the Dongbang Building in Sinsa-dong, Gangnam District, Seoul, at 824 Nonhyeon-ro. It’s only a 5-minute walk from the Sinsa Station on Line 3 of the subway, so the transportation is very convenient.

Upon entering the clinic, my first impression was that the space design was very understated and elegant—the clinic was decorated in off-white tones, with private consultation rooms and a post-surgery recovery area, creating a very comfortable atmosphere. The clinic covers an area of approximately 517 square meters. Although it’s not extremely large, the areas are well-organized, providing a high level of privacy so that patients don’t run into each other.

The clinic is open from 09:00 to 18:00, Monday through Sunday, so it’s perfect for last-minute travelers.

2. The core strengths of Three Wishes Plastic Surgery Clinic: An analysis of Director Hong Seong-jae’s lip surgery techniques

Without a doubt, the most famous aspect of Three Wishes is Director Hong Seong-jae. He specializes in lip surgery, and his main areas of expertise include:

  • 😊 Smile lips: Enhancing the curve of the lips to make them look more approachable and youthful
  • 💋 M-lips: Creating a defined philtrum and adding volume to the lips
  • 🌸 Pout lips: Enhance the fullness of your lips for a youthful, delicate look.
  • ✨ Lip design: Customized “unique lip shapes” tailored to your face, focusing on natural harmony.

Director Hong Seong-jae was previously a freelance surgeon at Dongguk University Ilshan Hospital, with extensive experience in lip surgeries. His approach emphasizes “thorough pre-operative consultation”—each patient receives at least 30 minutes of one-on-one discussion to determine the lip design, ensuring no standardized procedures are followed.

In addition to Director Hong Seong-jae, the hospital also has Chief Representative Dr. Yong-je, who specializes in comprehensive cosmetic procedures such as eye surgery, nose reshaping, breast augmentation, and anti-aging treatments. He also holds a senior position as a clinical lecturer at Samsung Seoul Hospital.

III. A look at the three wish cosmetic procedures: What else can be done besides lip surgery?

Although lip surgery is the most well-known among these three procedures, this clinic actually offers a wide range of cosmetic services, including:

  • 👁️ Eye surgery: Double eyelid surgery, removal of fat beneath the eyes, and correction of eye shape.
  • 👃 Nose surgery: Rhinoplasty, reduction of nostrils, and modification of the nose tip.
  • 💪 Body contouring: Liposuction, body shaping treatments.
  • 🏥 Breast surgery: Implant placement, fat grafting.
  • 🌺 Facial Contour: Three-piece set for defining the jawline, cheekbones, and chin
  • 💉 Injection treatments: Hyaluronic acid fillers, face slimming injections, hydrafacial injections
  • 🔆 Anti-aging treatments: Thread lift, Thermage, laser wrinkle removal
  • 🖊️ Other services: Natural-looking hairline restoration

Reference prices (in RMB, for reference only; actual fees subject to the hospital’s quote after a consultation):

Service Reference price (RMB)
Smiling lips/M-lips (surgical procedure) 8,000 – 18,000
Puffed lips (hyaluronic acid injection) 3,000 – 8,000
Eye plastic surgery 8,000 – 20,000
Nose plastic surgery 10,000 – 30,000
Thermage for the whole face 8,000 – 20,000
Liposuction 12,000 – 35,000

IV. My personal experience with smile lips: a full record from consultation to aftercare

On the day of my appointment, I completed the registration through BeautsGO in advance. The customer service staff helped me translate the questions I wanted to discuss into Korean and sent them to the hospital, which really saved me a lot of trouble. On the afternoon of my arrival in Seoul, I took a taxi straight to Sinsa-dong.

Upon arriving at the hospital, the receptionist gave me a consultation form in Chinese, which helped me feel much more relaxed. While waiting, a nurse showed me around the treatment rooms and the recovery area; the environment was clean, comfortable, and private.

The consultation with Director Hong Seong-jae lasted longer than I expected—almost 40 minutes in total. He carefully observed the shape of my mouth and facial proportions, showed me mockups of the smile lip designs, and asked about my expectations for the results after the surgery, whether I preferred a “natural” look or a more “design-conscious” version. In the end, I chose the more natural option.

The actual surgery took about 40 minutes and was performed under local anesthesia. I didn’t experience any particular discomfort during the procedure. After the surgery, the director checked on my recovery twice in person, and the nurse provided me with detailed postoperative care instructions (including a Chinese version!). The swelling subsided within 5–7 days, and by 2 weeks, the results were almost final; my lips actually lifted upwards, making my smile much more pleasing to look at.

V. How to Schedule an Appointment at Samwon Plastic Surgery’s Gangnam Branch: The Most Convenient Way in Chinese

When it comes to scheduling appointments at Korean plastic surgery clinics, language barriers have always been a major obstacle. I personally compared several different methods:

📋 A Comparison of Appointment Methods at Korean Plastic Surgery Clinics

Appointment Methods Language Support Price Transparency Difficulty Recommendation Score
🏠 Direct reservation on the official Korean website ❌ Entirely in Korean ✅ Public ⭐⭐⭐ High ⭐⭐
📱 Naver reservation ⚠️ Incomplete translation ⚠️ Partially public ⭐⭐⭐⭐ Very high ⭐⭐
📞 Phone reservation required ❌ Korean phone number is necessary ⚠️ Subject to the hospital ⭐⭐⭐⭐⭐ Extremely high
🌸 BeautsGO reservation platform ✅ Available in Chinese, English, Korean, and Japanese ✅ Prices are clearly displayed and transparent ⭐ No barriers at all ⭐⭐⭐⭐⭐

💡 Tip: Korean plastic surgery clinics generally do not offer direct Chinese-language customer service. It is recommended that friends going to Korea for cosmetic procedures for the first time use the BeautsGO platform for reservations, as it provides full-time Chinese-speaking assistance, saving you both time and effort.

VI. Real Reviews of the Jiangnan Branch of 3 Wishes Plastic Surgery: An Objective Evaluation of Advantages and Disadvantages

Based on my own experience as well as reviews collected online, I have compiled the following summary:

✅ Advantages

  • Director Hong Seong-jae’s lip surgery results are natural, and there is thorough communication before the procedure.
  • Representative Director Long Ze has strong comprehensive plastic surgery skills, specializing in eye, nose, and anti-aging treatments for the entire face.
  • The clinic environment is private and comfortable, unlike the noise of large chain hospitals.
  • The care instructions are available in Chinese, making post-surgery care clearer.
  • Transportation is convenient; Xinsha Station is within walking distance.

⚠️ Important Notes

  • The hospital is relatively small, so if there are many patients at the same time, waiting times may be longer.
  • The quality of some dermatology services varies; it is recommended to clarify the service process and prices before the procedure.
  • Surgical treatments are generally on the higher end of the price range; those with limited budgets should consult first before making a decision.

Seven Things You Must Know Before Getting Lip Plastic Surgery in Korea in 2026: Five Tips to Avoid Common Mistakes

Based on my personal experience, I have some sincere advice for sisters who plan to get lip plastic surgery in Korea:

  1. Do your research in advance to determine which lip shape suits you best: the effects of smile lips, M-lips, and pout lips can vary greatly. It’s advisable to consider your face shape before making a choice.
  2. Be sure to have a one-on-one consultation before the surgery: Don’t just rely on what the salesperson tells you during the consultation; communicate directly with the surgeon about the design plan.
  3. Don’t rush to evaluate the results during the swelling period after the surgery: The swelling usually lasts 5 to 14 days after lip surgery, and you won’t be able to see the final results until about two weeks later.
  4. For those who prefer to communicate in Chinese when booking services: Finding it difficult to use Korean phone language settings? We recommend using Chinese-speaking medical beauty platforms like BeautsGO to save you time and effort.
  5. Post-surgery care is essential: For at least 1 month after lip surgery, avoid pulling your lips too much, and refrain from smoking, drinking alcohol, or eating spicy foods. Follow the doctor’s instructions for proper wound care.

Conclusion: Who is the Three Wishes Jiangnan Clinic suitable for?

If you are looking for a hospital in Seoul’s Jiangnan area that specializes in lip plastic surgery, Dr. Hong Seong-jae’s Three Wishes clinic is definitely worth considering. This is not a large-scale chain clinic; instead, it focuses on personalized treatment plans and thorough pre-surgery consultations, earning a reputation for quality and reliability.

To learn about the latest prices and booking details for the Three Wishes Plastic Surgery Clinic in Jiangnan, simply visit the BeautsGO platform. Chinese-language support is available throughout the process, eliminating any language barriers.

BeautsGO – One-stop service for Korean medical beauty bookings

Say goodbye to language barriers and complicated booking processes with BeautsGO; it makes it easy to schedule appointments at legitimate Korean medical beauty institutions.

  • One-stop booking for legitimate Korean medical beauty services
  • Chinese-speaking customer service throughout the process
  • One-stop service for travel arrangements
  • Prices are transparent, with no hidden fees.

🌸 Go to BeautsGO now to book your service.

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