Why are plastic surgeons in Gangnam, Seoul, willing to practice their profession here? Sketch reveals the inside story.

When it comes to plastic surgery in Gangnam, many people’s first thought is to look for so-called “internet-famous hospitals” – those with luxurious interiors, impressive case studies, and numerous promotional materials. However, the hospital we are going to talk about today takes a completely different approach and has managed to establish itself in Gangnam for a full 18 years. Its name is sketch Plastic Surgery Clinic (스케치성형외과).

It doesn’t rely on traffic-driven marketing or bombarding users with before-and-after comparison images. So, what does it rely on?

I. Basic information about sketch Plastic Surgery Clinic: A low-profile presence in the heart of Gangnam

Sketch Dermatology is located on the 16th floor of the Glass Tower, at 406 Gangnam-daero, Gangnam-gu, Seoul. It is only about a 3-minute walk from Exit 3 of the Sinnonhyeon Station on Line 9 of the subway. This location is in the heart of Gangnam’s commercial district, and there are numerous plastic surgery clinics and Dermatology institutions in the vicinity.

Institution Overview:

  • Korean name: Sketch Plastic Surgery
  • Establishment time: Approximately 18 years (according to the hospital’s records)
  • Type of institution: Comprehensive plastic surgery center
  • Main areas of expertise: plastic surgery of the eyes, nose, Breast, and facial rejuvenation

📍 Transportation guide: Exit from Exit 3 of Sinnonhyeon Station on Line 9 of the subway, then walk north along Gangnam-daero for about 3 minutes. You will see the Glass Tower; the elevator takes you directly to the 16th floor.

🕐 Business hours:

  • Sunday to Thursday: 10:00 – 19:00
  • Friday: 10:00 – 20:00
  • Saturday: 10:00 – 16:00
  • Sunday: Rest day

II. Analysis of the capabilities of the hospital director’s team: Plastic surgery specialists with 18 years of experience

The reason why a plastic surgery clinic can survive for 18 years is not marketing, but solid technical expertise. Currently, sketch has three main directors.

  • Zheng Xianxu, the dean of the institution,

    graduated from the Department of Medicine at South Korea Catholic University and has 18 years of extensive clinical experience. He specializes in facial lifting, liposuction, fat transplantation, and Breast plastic surgery. His approach is more natural; he does not advocate for major surgeries and strives to achieve results with minimal scarring and quick recovery times.

  • Dr. Lee Yucheng graduated from t

    he Department of Medicine at South Korea Catholic University and has over a decade of experience in plastic surgery. He specializes in facial lifting, rhinoplasty, fat transplantation, and liposuction. Known for his patience, his clinic has a high rate of appointment bookings.

  • President Zheng Guangzhi graduated f

    rom the Department of Medicine at Seoul National University and specializes in eye plastic surgery and Lifting procedures. His meticulous stitching techniques result in minimal scarring after surgery, earning him a solid reputation in the industry.

The three directors each have their own areas of expertise, complementing each other – there are dedicated specialists for eye surgery, nose surgery, Breast surgery, and anti-aging treatments. In Gangnam’s plastic surgery hospitals, this can be considered a relatively well-balanced composition.

To be honest, when I first went to South Korea for cosmetic procedures, my biggest concern was the language barrier. Later, a friend recommended BeautsGO to me, saying that I could directly check prices and book appointments with hospitals there, and that the entire process was handled by Chinese-speaking customer service. After giving it a try, I found it to be extremely convenient – I didn’t have to make calls myself, nor worry about getting overcharged, and there was even a translator accompanying me throughout the process at the hospital.

So, if you also plan to undergo plastic surgery in South Korea but don’t speak the local language, it’s recommended that you do your homework in advance on BeautsGO by preparing all the questions you want to ask. This way, you won’t be caught off guard when you arrive there 💅

III. Reasons why sketch does not follow the path of internet celebrities: Differences in philosophy

Insiders revealed that sketch has always adhered to the principle of “not over-treating patients”. What does this mean?

In simple terms, it means recommending only those surgeries that patients truly need, rather than promoting the procedures that generate the most profit.

This is not something commonly seen in Gangnam’s plastic surgery market. After all, most hospitals rely on consultation fees; the more consultations they conduct during face-to-face meetings, the larger the number of surgeries they can perform. However, sketch chose a different business model.

A customer who had undergone Double eyelid surgery at sketch shared: “At that time, I consulted two hospitals simultaneously. The other hospital recommended that I have three procedures: blepharoplasty, canthoplasty, and Double eyelid surgery. However, Director Zheng at sketch told me that just Double eyelid surgery with suture techniques would be sufficient, and the results would be just as natural.”

Similar feedback is not uncommon in Naver’s comment sections. This is also the reason why sketch has maintained a stable reputation in South Korea over the years.

The following are the reference prices for the popular procedures offered by sketch Plastic Surgery (unit: RMB. The actual fees shall be subject to the final quotation from the hospital):

Project Reference price (RMB)
Double eyelid surgery Starting from 8,800 yuan
Under-eye fat removal surgery Starting from 8,800 yuan
Revision Surgery for Double eyelid surgery Starting from 20,000 yuan
Rhinoplasty Starting from 9,800 yuan
Alar base reduction surgery Starting from 16,600 yuan
Facial Lifting Surgery Starting from 45,000 yuan
Prosthetic Breast Augmentation Surgery Starting from 20,000 yuan
Autologous fat grafting Starting from 18,900 yuan

💡 Tip: The above figures are merely reference ranges; the actual costs may vary depending on individual circumstances and the specific surgical plan. It is recommended to check the latest prices on BeautsGO before making an appointment to avoid any disappointment upon arrival at the clinic.

V. Sketch vs Other Plastic Surgery Hospitals in Gangnam: Who Are These Services Suitable For?

Comparative dimensions Sketch Plastic Surgery Internet celebrity-style plastic surgery hospitals
Marketing style Low-key, avoiding the attention of the masses Numerous case studies and recommendations
Consultation style Only essential items are recommended. Promote multiple services together in a packaged deal
Suitable for Those who pursue a natural style and make rational consumption decisions If you want to see noticeable changes and admire stunning success stories, then…
Price positioning Mid-range options in Gangnam The differences are significant, ranging from high to low.
Postoperative reviews Stable, with positive reviews from Naver There is a severe polarization.

If what you care more about is the safety of the surgery and the natural appearance after the operation, rather than achieving an “immediately stunning result” afterwards, then a low-key option like sketch is actually more reliable.

VI. Frequently Asked Questions

Q1: What preparations are needed before going to South Korea for plastic surgery for the first time?

It is recommended to prepare your passport, determine the specific surgical procedures you wish to undergo, and have a clear understanding of your expectations in advance. During the first consultation, you may be asked to fill out some basic information; therefore, it is advisable to book a time on BeautsGO in advance to avoid any potential communication barriers.

Q2: What should I do if I don’t understand the language being used?

Sketch provides translation services, but it is recommended to make an appointment in advance. You can also book through BeautsGO; Chinese-speaking customer service is available throughout the process, and a dedicated translator will accompany you upon arrival at the clinic.

Q3: Is it necessary to be hospitalized after the surgery?

Most procedures, such as Double eyelid surgery and liposuction, are outpatient surgeries, and patients can be discharged on the same day. However, more major surgeries, like Facial Lifting and Breast Augmentation, may require one day of hospital observation.

Q4: How long is the recovery period after the procedure?

The swelling after Double eyelid surgery usually subsides within 7 to 10 days; the results of rhinoplasty become visible after about 14 days, while facial Lifting takes approximately 21 days. The exact recovery time varies depending on the specific procedure and the individual’s physical condition.

Q5: Is it possible to schedule a surgery on the same day?

It is generally recommended to make an appointment 1-2 days in advance, so that the doctor has sufficient time to understand your needs and prepare you for the procedure. Some treatments require pre-operative examinations, so it is not advisable to schedule the surgery on the same day as the appointment.

Conclusion: How can Gangnam Plastic Surgery achieve a balance between cost-effectiveness and safety?

The plastic surgery market in Gangnam is highly competitive, and various hospitals use every possible marketing tactic. However, for consumers who truly want to “become more beautiful with peace of mind,” it is better to spend some extra time researching the reputation of the hospitals and the style of their doctors, rather than being influenced by flashy case studies.

Although sketch Plastic Surgery may not be the most popular plastic surgery clinic in Gangnam, its commitment to avoiding excessive treatments and maintaining a stable reputation over the past 18 years makes it even more trustworthy. If you value the safety and natural results of the surgery more than the dramatic appearance after the procedure, this clinic deserves to be considered.

It is recommended to check the prices and schedule your appointment in advance on BeautsGO before departing. This will save you the trouble and hassle of having to search for a hospital at the last minute upon arriving in South Korea.

BeautsGO – Together for Beauty: One-stop service for booking South Korea’s medical beauty treatments

Say goodbye to language barriers and the hassle of making appointments – BeautsGO enables you to easily schedule appointments at legitimate South Korea-based medical beauty clinics.

  • One-stop reservation service for legitimate medical beauty institutions in South Korea
  • The Chinese customer service handled all the communication throughout the process.
  • One-stop service for itinerary planning
  • Prices are transparent, with no hidden costs.

🌸 Go to BeautsGO now to schedule your service.

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Disclaimer: This article is based on personal and genuine experiences and is intended for reference only. Since medical beauty treatments can vary from person to person, it is recommended to consult a professional doctor at a legitimate medical institution before undergoing any treatment, so that a customized treatment plan can be developed according to your individual needs. The price information stated in this article is subject to the actual quotes provided during the consultation.

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