“Do you know which company invented the contour needles?”
In a café at Xiayouting in Jiangnan, a Korean friend pointed to the Brand New dermatology website on her phone and told me that this clinic was the “textbook of injections” in the field of cosmetic medicine in Korea. Procedures like baby injections, salmon injections, contour injections, and sculpting injections—all of which are now commonly performed by dermatologists in Korea—were first developed by Brand New.
I had undergone two anti-aging treatments in Korea before, both of which involved lasers. This time, I wanted to try injectable treatments. When I searched for “Xiayouting Injection Specialty” on BeautsGO, Brand New came out with the highest ratings and the most reviews. So I made an appointment for a consultation on a Wednesday afternoon to see just how impressive this “pioneer of Korean injection therapy” really is.
Brand New Dermatology
BeautsGO 認證
📍 437 Xiayouting-ro, Jiangnan-gu, Seoul, 4F Ilshi
n Building 🚇 5-minute walk from Xiayouting
-Rodeo Station on the Bundang Line 🕐 Tuesday 10:00-21:00 / Wednesday and Friday 10:00-19:00 / Saturday 10:00-17:00
| Treatment | Price |
|---|---|
| Thermage FLX | ₩2,750,000 |
| Contour needle injections | Please check at BeautsGO for details |
| Infant injections | Please check at BeautsGO for details |
| Carving needles | Please check at BeautsGO for details |
* Prices are for reference only; the final amount will be based on the day-of-service quote.
1. Where is Brand New Dermatology located? A hidden gem in the luxury shopping district of Xiayouting
Brand New Dermatology is located on the 4th floor of the Ilshin Building at 437 Seoraeuting-ro, Gangnam-gu, Seoul, in the upscale business district of Cheongdam-dong. Surrounding it are flagship stores of luxury brands like Dior and Chanel, creating an atmosphere that is “quiet, elegant, and sophisticated.”
It’s just a few minutes’ walk from the Seoraeuting-Rodeo station on the Bundang Line, making transportation very convenient. The clinic’s interior design is simple and modern, without any flashy features, but every detail is high-quality. From the floor-to-ceiling windows in the waiting area, you can enjoy the views of Seoraeuting Street, which helps to relax while waiting.
📍 Address: 4F, Ilshin Building, 437 Seoraeuting-ro, Gangna
m-gu, Seoul
🚇 Transportation: 5-minute walk from
Seoraeuting-Rodeo station on the Bundang Line
🕐 Hours: Tuesday 10:00-21:00 / Wednesday–Friday 10:00-19:00 / Saturday 10:00-17:00 / Closed on Sundays, Mondays, and holidays
II. Director Yoon Seong-eun and the Medical Team: The “Godfather of Injections” in Korea’s Aesthetic Medicine Field
The key figure behind Brand New is Director Yoon Seong-eun. Her credentials are impressive: she received the Minister of Health and Welfare Award in 2005, was named the Best Dermatologist by “Daily Economic” in 2011, and was included in “News Maker’s” list of “50 Innovative Leaders Leading Korea” in 2013.
More importantly, many of the popular injection treatments in Korea today—such as baby injections, salmon injections, contouring injections, sculpting injections, and Yan Ya injections—were first developed and introduced by Brand New Clinic. It can be said that Director Yoon Seong-eun is a pioneer in the field of injectable aesthetics in Korea.
In addition to Director Yoon, Director Lee Ting-wook oversees the laser center, while Director Chun Ji-young is responsible for anesthesia and pain management. Both are highly experienced specialists, ensuring a well-rounded team.
III. Detailed Explanation of Brand New’s Signature Treatments: Contouring Needles, Sculpting Needles, and Baby Injections
Brand New’s treatments focus primarily on injectables, while also incorporating anti-aging lasers and skin care services. Here are some of their most popular signature treatments:
| Treatments | Benefits | Reference Prices |
|---|---|---|
| Contour Injection | Facial support structure reconstruction to lift sagging areas | Please visit BeautsGO for more information |
| Sculpture Injection | Fine-tuning of nasal features for a more defined appearance | Please visit BeautsGO for more information |
| Baby Injection | PDRN for regeneration and skin repair | Please visit BeautsGO for more information. |
| Thermage FLX | Comprehensive facial tightening and collagen regeneration | ₩2,750,000 |
| Three-stage whitening treatment | Improves skin tone and reduces pigmentation | Please visit BeautsGO for more information. |
The prices are for reference only; actual fees will be determined after a consultation.
💡 I found on BeautsGO that the price for Brand New Thermage FLX is ₩2,750,000, which is considered moderately high among premium clinics in Jiangnan District. However, considering Director Yoon Seong-eun’s expertise and the brand’s research and development background, many repeat customers feel it’s worth it.
IV. Consultation and treatment experience: “Not a mass-produced process, but personalized care”
What surprised me the most upon arriving at the clinic was their “non-assembly-line” approach. Unlike some dermatology clinics where patients are seen in just 10 minutes, Brand New offers ample time for consultations.
The doctor first discusses your lifestyle, skincare habits, and expectations for the results before examining your face. I initially wanted to undergo only contour injections, but the doctor recommended adding baby injections because my skin barrier was relatively weak. Repairing it first would enhance the effectiveness and durability of the contour treatments.
During the procedure, Chief Anesthesiologist Quan Zhiying ensured pain-free treatment, so the injections were almost painless. The entire process took about one and a half hours, and the service was extremely meticulous.
Who is Brand New Dermatology suitable for?
- ✅ People who want to try contour injections, sculpting injections, or other similar treatments.
- ✅ Those who prioritize a “natural” look and avoid artificial effects.
- ✅ Individuals who need extensive skin repair and long-term skincare.
- ✅ Those with a relatively generous budget willing to pay a premium for quality technology and brand reputation.
- ❌ For those who only want basic hyaluronic acid injections, Brand New may not offer good value for money.
In conclusion: Brand New Dermatology is the “Hermès” of the injectable skincare industry.
If Korean dermatology clinics were compared to luxury handbag brands, Brand New would probably be the equivalent of Hermès in the field of injections—with a long history, cutting-edge technology, and premium prices, but certainly guaranteed quality.
If you are going to Korea for injections for the first time and want to find a clinic that offers safe and natural results, Brand New is definitely one of the top choices. It is recommended to book your appointment 1-2 weeks in advance, as it can be difficult to get a consultation with Director Yoon Seong-eun.
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