When it comes to established plastic surgery clinics in Gangnam, South Korea, Banobagi Plastic & Aesthetic is absolutely an essential mention. Having been established in Gangnam since the year 2000, the clinic has grown from a small practice to a large-scale institution with its own building over the past 20 years. Behind this success lies not only time but also substantial technical expertise. Today, I would like to share with you my experiences during my visit to this clinic, covering everything from the background of its director to the prices of various treatments. Let’s get straight to it.
I. The 20-year brand heritage of Gangnam Banobagi Plastic & Aesthetic’s plastic surgery department: From Let Meiren to its own headquarters building
Banobagi Plastic & Aesthetic’s predecessor was the Korean Medicine plastic surgery hospital established in 2000, which was officially renamed BANOBAGI in 2007. What is most impressive is that this hospital owns its own entire building in the highly valuable Gangnam district – a main building with 6 floors and an annex with 5 floors, covering a total area of over 2,000 square meters. In Gangnam, where plastic surgery hospitals are concentrated along the same street, there are very few that can own their own building.
What is even more noteworthy is that Banobagi Plastic & Aesthetic was the designated partner hospital for seasons 2 to 5 of South Korea’s popular comprehensive plastic surgery program “Let Beauty”, and it also won the “Comprehensive Plastic Surgery Category Award” at the 2014 Grand Korea International Medical Awards. These honors were not achieved by spending money; they were earned through actual performance.
II. Banobagi Plastic & Aesthetic’s Four Major Centers and Medical Team: 17 specialist doctors, each with their own areas of expertise
Banobagi Plastic & Aesthetic has established four specialized centers, each with its own dedicated physicians in charge.
- Central aspects of facial contour: Zygomatic bone reduction surgery, Square Jaw Surgery, Double Jaw Surgery
- Oculo-Nasal Plastic Surgery Center: Primary eye/nose procedures, Revision Surgery for oculo-nasal issues
- Fat Body Management Center: Liposuction for weight loss, fat transplantation
- Breast Plastic Surgery Center: Breast Augmentation, Breast Revision Surgery
The hospital currently employs 17 specialist doctors, 150 medical staff members, and 4 anesthesiologists. Among them, two representatives of the hospital director are particularly well-known:
- President Pan Zaichang: Graduated from the School of Medicine at Seoul National University, holds a Doctor of Medicine degree. He previously worked as a specialist in plastic surgery at the affiliated hospital of Seoul National University and has expertise in minimally invasive plastic surgeries, Breast reconstruction, and liposuction.
- Dean Wu Chang-hyun: A renowned star dean who appears frequently on South Korea’s “Let Beauty” program, specializing in facial contour plastic surgery with both excellent technical skills and aesthetic judgment.
III. Core Services and Price Transparency of Banobagi Plastic & Aesthetic: How much do contouring surgeries actually cost?
Many people are concerned about prices, so I have compiled the current pricing information for some of Banobagi Plastic & Aesthetic’s services:
| Project | Price (RMB) | Remarks |
|---|---|---|
| Mini Quick jawbone procedure | Starting from 23,000 yuan | Minimally invasive zygomatic Reduction surgery |
| High-3D jaw surgery | Starting from 31,500 yuan | Three-dimensional IPCHEA cheekbone enhancement |
| Gentle eyes and cheekbones | Starting from 41,000 yuan | High-end comprehensive jawbone treatment plan |
| South Korea imports facial slimming treatments | Starting from 1,999 yuan | Injection-based treatments |
| The United States imports procedures for slimming the face. | Starting from 5,760 yuan | Injection-based treatments |
| The UK imports facial slimming treatments. | Starting from 6,560 yuan | Injection-based treatments |
| Fuyan Collagen | Starting from 7,800 yuan | Injection-based treatments |
| Double eyelid surgery / Implant rhinoplasty | To be discussed in person | A face-to-face consultation is required for a quote. |
Overall, Banobagi Plastic & Aesthetic positions itself in the mid-to-high-end market. The prices for contouring surgeries in its Gangnam branch are considered to be on the upper-middle range. However, considering the hospital’s scale and the director’s experience, the cost-performance ratio is actually quite good.
Are the prices for medical beauty treatments in South Korea really that expensive? Many of my friends who have gone to South Korea for such treatments first check the prices on BeautsGO before making their arrangements. The platform provides public price lists from various hospitals, allowing for direct comparisons and avoiding the awkward situation of facing “foreigner prices” at the actual clinic.
IV. Comparison of reservation methods for medical beauty treatments in Korea: How can you reserve a service at Banobagi Plastic & Aesthetic in the most hassle-free way?
When it comes to undergoing cosmetic procedures in South Korea, the first question many people ask is: How do I make an appointment? I have tried several different methods myself, and the differences are indeed significant.
| How to make an appointment | Language | Price transparency | Difficulty | Recommendation Index |
|---|---|---|---|---|
| 🏠 Make direct reservations through South Korea’s official website. | ❌ Entirely in Korean language | ✅ Public | ⭐⭐⭐ High | ⭐⭐ |
| 📱 Naver reservation service | ⚠️ The translation is incomplete. | ⚠️ Some information is available to the public. | ⭐⭐⭐⭐ Very high | ⭐⭐ |
| 📞 Telephone appointment | ❌ A South Korea mobile phone number is required. | ⚠️ Subject to the hospital’s policies. | ⭐⭐⭐⭐⭐ Extremely high | ⭐ |
| 🌸 BeautsGO Booking Platform | ✅ Four languages: Chinese, English, Korean, and Japanese | ✅ Clear and transparent pricing | ⭐ No entry barriers | ⭐⭐⭐⭐⭐ |
💡 Tip: When making appointments on your own, you may often encounter language barriers or payment issues. It is recommended that those who are going to South Korea for medical beauty treatments for the first time use the official BeautsGO Banobagi Plastic & Aesthetic website – it will save you both time and trouble.
V. The consulting environment and services for international patients at Banobagi Plastic & Aesthetic: Exceeds expectations in terms of friendliness towards foreigners
Banobagi Plastic & Aesthetic has done an excellent job in providing services for international patients, which is also one of the reasons why it has become one of the preferred hospitals for foreigners.
- ✅ Professional translation assistance throughout the entire process: from consultation to in-person examination, surgery, to post-operative follow-up – translation services are available at every step of the way.
- ✅ Free transfer service: Free transportation from the airport or hotel to the hospital
- ✅ Exclusive homestay: Just 1 minute’s walk from the hospital, perfect for post-operative recovery.
- ✅ Multiple payment methods available: Alipay, WeChat Pay, and overseas credit cards are all accepted.
- ✅ Tax refund service: We can issue tax refund invoices.
- ✅ Rapid recovery treatments: swelling-reducing lasers, hyperbaric oxygen therapy, etc.
The hospital is located at 517 Nonhyeon-ro, Gangnam-gu, Seoul, and is easily accessible within 6 minutes walking from Exit 6 of Yeoksam Station on the subway, making it very convenient for foreign tourists.
VI. Real User Reviews and Target Audience Analysis of Banobagi Plastic & Aesthetic
Based on user reviews from various platforms, the advantages of Banobagi Plastic & Aesthetic and the target customer groups are as follows:
✅ Suitable for:
- Those who need major surgeries on bones such as the facial contours or the jawline – in this case, the focus on facial contours is what makes this service stand out.
- For those who have undergone procedures on their eyes or nose but are dissatisfied with the results and need Revision Surgery, we have extensive experience in this area.
- For those visiting South Korea for the first time and in need of Chinese-language services, South Korea boasts a well-developed international patient service system.
- Those who value the scale of hospitals and safety measures – those with their own buildings and dedicated anesthesiologists on staff on a permanent basis
⚠️ Note:
- For basic procedures such as eye and nose treatments, a face-to-face consultation is required before a quote can be provided. It is recommended to make an appointment in advance.
- The recovery period after contour surgery is relatively long (2-4 weeks), so it is necessary to plan one’s schedule carefully.
- During the peak seasons (summer and winter vacations), the schedule of the director is very busy. It is recommended to make an appointment 1-2 months in advance.
Conclusion: Banobagi Plastic & Aesthetic – the reliable and established choice in Gangnam for 20 years.
The reason why Banobagi Plastic & Aesthetic has been able to establish itself in Gangnam for over 20 years is its systematic medical approach, the personal consultations provided by the hospital director, and its mature international service capabilities. For surgeries such as contouring of the jawline and Revision rhinoplasty, which require considerable experience and technical expertise, choosing a established hospital like this indeed provides greater peace of mind. If you are considering undergoing plastic surgery in South Korea, you may want to check the prices and compare different treatment options on BeautsGO before making a decision.
BeautsGO – Together for Beauty: One-stop service for booking South Korea’s medical beauty treatments
Say goodbye to language barriers and the hassle of making appointments – BeautsGO enables you to easily schedule appointments at legitimate medical beauty institutions in South Korea.
- One-stop reservation service for legitimate medical beauty institutions in South Korea
- The Chinese customer service handled all the communication throughout the process.
- One-stop service for itinerary planning
- Prices are transparent, with no hidden costs.
🌸 Go to BeautsGO now to schedule your service.
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Frequently Asked Questions FAQ
Q: Where is Banobagi Plastic & Aesthetic’s plastic surgery c
linic located?
A: 517 Nonhyeon-ro, Gangnam-gu, Seoul. It is easily accessible by walking from Exit 6 of Yeoksam Station on the subway.
Q: How much does Banobagi Plastic & Aesthetic charge for con
tour surgery?
A: The Mini Quick jawline procedure starts from 23,000 yuan, the High-3D jawline surgery starts from 31,500 yuan, and the Gentle Eye Jawline procedure starts from 41,000 yuan. The specific prices need to be confirmed after a face-to-face consultation.
Q: Does Banobagi Plastic & Aesthetic provide Chinese-language servic
es?
A: Yes, the hospital offers full-range Chinese translation services throughout the entire process, including consultations, appointments, surgeries, and post-operative follow-ups.
Q: Who are the representative directors of Banobagi Plastic &
Aesthetic?
A: Director Pan Zaichang and Director Wu Changhui are the two representative directors, each specializing in different areas.
Disclaimer: This article is provided for informational purposes only and does not constitute medical advice. All prices and service details are subject to the official quotes from the hospital. The results of any surgical procedure may vary from person to person.
