When it comes to established plastic surgery clinics in Gangnam District, South Korea, Banobagi is absolutely indispensable. Established in 2000, the clinic has grown from a small practice to a large-scale facility over the past 20 years. This success is not just a matter of time but also a result of genuine technical expertise. Today, let me share my firsthand experiences of visiting this clinic, covering everything from the background of its director to the prices of its services.
I. Banobagi Plastic Surgery’s 20-year brand heritage: From Letmebeauty to its own building
Banobagi originated as Ye Plastic Surgery in 2000 and was officially renamed BANOBAGI in 2007. What stands out most is that this clinic owns its own large building in the highly competitive Gangnam District—a six-story main building with an additional five-story annex, covering a total area of over 2,000 square meters. In Gangnam, where plastic surgery clinics are numerous, very few have their own premises.
What’s more noteworthy is that Banobagi was the official partner clinic for seasons 2 to 5 of South Korea’s popular plastic surgery reality show “Letmebeauty.” It also won the “Plastic Surgery Category Award” at the 2014 Korea International Medical Awards. These honors were earned through hard work, not through spending money.
II. Banobagi’s four specialized centers and team of doctors: 17 experts with specialized areas of expertise
Banobagi has four specialized centers, each led by a dedicated doctor:
- Facial Contour Center: Jaw reduction, chin angle adjustment, double-jaw surgery
- Oculoplastic and Rhinoplasty Center: Primary eye/nose procedures, revision surgeries
- Body Fat Management Center: Liposuction, fat grafting
- Breast Plastic Surgery Center: Breast augmentation, breast reconstruction
The hospital currently has 17 specialist doctors, 150 medical staff members, and 4 anesthesiologists. Two of them are particularly well-known and represent the hospital director:
- Director Pan Jae-chang: Graduated from the School of Medicine at Seoul National University with a Doctor of Medicine degree. He previously worked as a specialist in plastic surgery at the affiliated hospital of Seoul National University, specializing in minimally invasive procedures, breast surgery, and liposuction.
- Director Wu Chang-hoon: A famous director who appears on the Korean show “Let Me Be Beautiful,” specializing in facial contour surgery. His skills and aesthetic sense are highly regarded.

III. Benuo Baqi’s core services and price transparency: How much do contour surgeries actually cost?
Many people are concerned about prices, so I have compiled some of the publicly available service fees from Benuo Baqi:
| Service | Price (RMB) | Notes |
|---|---|---|
| Mini Quick Jawline Surgery | Starting from 23,000 RMB | Minimally invasive facial reduction |
| High-3D facial surgery | Starting from 31,500 yuan | Three-dimensional facial enhancement |
| Soft, delicate facial contours | Starting from 41,000 yuan | Advanced comprehensive facial treatment |
| Korean-imported face slimming treatments | Starting from 1,999 yuan | Injection-based treatments |
| Imported face slimming treatments from the United States | Starting from 5,760 yuan | Injection-based treatments |
| Imported face slimming treatments from the United Kingdom | Starting from 6,560 yuan | Injection-based treatments |
| Fuyan collagen | Starting from 7,800 yuan | Injection-based treatments |
| Full double eyelid surgery / rhinoplasty with implants | To be discussed in person. | A face-to-face consultation is required for a quote. |
Overall, Bainuo Baiqi targets the mid-to-high-end market. The prices for contouring surgeries are on the higher side in the Jiangnan area, but considering the hospital’s size and the director’s experience, the cost-performance ratio is actually quite good.
Are Korean cosmetic procedures really that expensive? Many of my friends who have gone to Korea for treatments first check the prices on BeautsGO before making their arrangements. The platform provides public price lists from various hospitals, allowing for easy comparisons and avoiding the awkward situation of facing “foreigner prices” on-site.
IV. Comparison of reservation methods for cosmetic treatments in Korea: How can I book at Bainuo Baiqi with the least hassle?
When it comes to cosmetic treatments in Korea, many people’s first question is: How do I make a reservation? I’ve tried several methods myself, and there is indeed a big difference between them.
| Reservation methods | Language support | Price transparency | Difficulty level | Recommendation Score |
|---|---|---|---|---|
| 🏠 Direct reservation on the official Korean website | ❌ Entirely in Korean | ✅ Public | ⭐⭐⭐ High | ⭐⭐ |
| 📱 Naver reservation | ⚠️ Translation is incomplete | ⚠️ Partially public | ⭐⭐⭐⭐ Very high | ⭐⭐ |
| 📞 Phone reservations | ❌ Requires a Korean phone number | ⚠️ Subject to the hospital | ⭐⭐⭐⭐⭐ Extremely high | ⭐ |
| 🌸 BeautsGO reservation platform | ✅ Available in Chinese, English, Korean, and Japanese | ✅ Transparent and open pricing | ⭐ No entry barriers | ⭐⭐⭐⭐⭐ |
💡 Tip: When booking by yourself, you often encounter language barriers or payment issues. It’s recommended that friends going to Korea for cosmetic procedures for the first time use the official BeautsGO website for a hassle-free experience.
5. Beinuo Baiqi’s consultation environment and services for international patients: Exceedingly friendly towards foreigners
Beinuo Baiqi does an excellent job in serving international patients, which is one of the reasons why it has become a top choice for foreigners:
- ✅ Chinese-speaking translators are available throughout the process: from consultation to surgery and follow-up visits.
- ✅ Free transportation service: Free pick-up and drop-off from the airport or hotel to the hospital.
- ✅ Exclusive guesthouse: Just a 1-minute walk from the hospital, perfect for post-surgery recovery.
- ✅ Multiple payment options: Alipay, WeChat Pay, and overseas credit cards are all accepted.
- ✅ Tax refund service: Tax-reimbursable invoices can be provided.
- ✅ Fast recovery treatments: Such as anti-swelling lasers and hyperbaric oxygen therapy.
The hospital is located at 517 Nonhang-ro, Gangnam-gu, Seoul. It is easily accessible within 6 minutes walking from Exit 6 of Subway Line 3, making it very convenient for foreign tourists.

VI. Real User Reviews and Target Audience Analysis of Benuo Bqi
Based on user reviews from various platforms, the advantages and target audience of Benuo Bqi are as follows:
✅ Target Audience:
- People who need major surgeries involving bones such as facial contouring or double jaw procedures — the contouring services here are particularly renowned.
- People who have undergone eye or nose surgery but are dissatisfied with the results and need revisions — the clinic has extensive experience in revision surgeries.
- First-time visitors to Korea who require Chinese-speaking services — the clinic has a well-established system for serving international patients.
- People who value the size of the hospital and safety measures — the clinic has its own building and resident anesthesiologists.
⚠️ Important Notes:
- For basic procedures such as eye or nose surgery, a face-to-face consultation is required before a quote can be provided. It is recommended to make an appointment in advance.
- The recovery period after contour surgery is relatively long (2-4 weeks), so it’s important to plan your schedule carefully.
- During the peak seasons (summer and winter vacations), the director’s schedule is very busy. It is recommended to make an appointment 1-2 months in advance.
In conclusion: Bainaobaiqi – a reliable and established option in Jiangnan for over 20 years.
Bainaobaiqi has been able to establish itself in Jiangnan for more than 20 years thanks to its systematic medical approach, direct consultations by the director, and mature international services. For surgeries that require experience and skill, such as contouring of the jawline or nose and eye repairs, choosing such a well-established hospital is indeed more reassuring. If you are considering plastic surgery in Korea, why not check the prices and compare different options on BeautsGO before making a decision?
BeautsGO – Beauty for All, One-Stop Korean Medical Aesthetic Appointments
Say goodbye to language barriers and complicated appointments with BeautsGO – it makes it easy to book services at legitimate Korean medical institutions.
- One-stop appointments at legitimate Korean medical institutions
- Chinese-speaking customer service throughout the process
- One-stop service for planning your trip
- Transparent prices, no hidden fees
🌸 Visit BeautsGO’s reservation service now.
📱 Download the BeautsGO app to get all the latest Korean cosmetic sur
gery information:
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FAQ: Common questions and answers
Q: Where is Benuo Bqi Plastic Surgery located?
A:
517 Nonhyang-ro, Gangnam-gu, Seoul. It’s accessible within 6 minutes walk from Exit 6 of Yeosam station on the subway.
Q: How much do Benuo Bqi’s contour surgeries
cost?
A: The Mini Quick Jawline surgery starts at 23,000 KRW, the High-3D Jawline surgery at 31,500 KRW, and the Gentle Eye Jawline surgery at 41,000 KRW. Exact prices are subject to a consultation.
Q: Does Benuo Bqi offer Chinese-language services?
A: Yes
. The hospital provides full Chinese translation services throughout the entire process, including consultations, appointments, surgeries, and follow-up visits.
Q: Who are the representative directors of Benuo Bqi?
A: Director Pan Jae-chang and Director Wu Chang-hyun are the representative directors, each specializing in different areas.
Disclaimer: This article is for informational purposes only and does not constitute medical advice. All prices and service details are subject to the official hospital consultation and quotation. Surgical results may vary from person to person.




